
The PR campaign resulted in widespread coverage on Dutch
tv news and radio, national and regional newspapers and key online
publications. The long term brief aims at raising the image in the Netherlands
including and extensive press PR and issue management progamme.
Consumer as
well as b2b PR are involved as merchants and businesses are becoming an
increasingly important target group. "Even for 40-staff agency as Bijl
this is a substantial piece of business. Working for one of the world's top-rated
brands on such a large scale is something we are extremely proud of", says
founder and director Ruud Bijl.
Account manager Petra van IJserloo runs the client with a team of six out of the Rotterdam office.