A specialist skill, effective investor relations should build and sustain trust in the company and board, not only when times are good, but especially when times are tough. Experienced practitioners advise not only on messaging and delivery, but also provide guidance on legal obligations in relation to communication with all stakeholders including investors (sellers and buyers), regulators, institutions, key market players and of course media.
“Institutional investors claim that the media does not influence their investment decisions. But in fact when bad news appears, institutional investors make it a reason for considering withdrawal.”
Piotr Talarek, TBT & Company, Poland